Update on the Shelter Pet Project from Maddie’s Fund

Regardless of whether a shelter’s mission specifies “open admission” (accepts all animals) or “no kill” — and the two are not mutually exclusive — animal welfare organizations around the U.S. will be dramatically affected by the upcoming Shelter Pet Project campaign.  The Ad Council is teaming up with HSUS and Maddie’s Fund with the objective of increasing shelter pet adoptions to the point that upwards of 3 million healthy, adoptable animals no longer lose their lives.  Take a look…

Maddie’s Fund May 2009 e-newsletter (Shared via AddThis)

Be sure to read these individual links:

• A Big New Voice For Shelter Animals
• The Shelter Pet Project By The Numbers – And Something More
• When The Adopters Show Up, Will Your Shelter Be Ready?
• Petfinder.com survey results (summary)